花西子包装设计历史(2017~2024)

The History of Florasis’s Packaging Design (2017~2024)

摘要: 本研究聚焦花西子2017~2024年包装设计历史，深入剖析其设计演变。研究发现，花西子在不同阶段紧密结合时代背景，不断迭代包装设计。这一过程不仅使其在美妆市场保持差异化竞争优势，还丰富了品牌文化内涵。本研究填补了国内单个美妆产品包装设计历史研究的空白，为国内美妆品牌包装设计提供了宝贵经验，助力推动本土美妆行业发展。

Abstract: This study focuses on the history of Florasis’s packaging design from 2017 to 2024, and conducts an in-depth analysis of its design evolution. Studies have found that Florasis has continuously iterated its packaging design in close combination with the background of the times at different stages. This process has not only enabled it to maintain a differentiated competitive edge in the beauty market, but also enriched the cultural connotations of the brand. This study fills the gap in domestic research on the packaging design history of a single beauty product. It provides valuable experience for the packaging design of domestic beauty brands and helps promote the development of the local beauty industry.