电商平台ESG责任与供应链碳中和目标的政策协同机制研究

Research on the Policy Synergy Mechanism of E-Commerce Platform ESG Responsibility and Supply Chain Carbon Neutrality Goals

摘要: 随着全球气候变化加剧与可持续发展理念的深化，中国电商平台作为连接消费与生产的核心枢纽，其环境、社会与治理(ESG)责任履行及供应链碳中和目标的实现，成为推动经济绿色转型的关键议题。近年来，电商平台积极探索绿色实践，但在技术、政策协同与企业参与层面仍面临多重挑战，亟需系统性解决方案。本文结合ESG责任框架与供应链碳中和目标，提出政策协同的三维联动模型，致力于通过政策引导、平台实践和企业参与实现电商平台供应链碳中和目标的有效协同。

Abstract: As global climate change intensifies and the concept of sustainable development deepens, e-commerce platforms in China, functioning as pivotal hubs connecting consumption and production, bear significant environmental, social, and governance (ESG) responsibilities. The achievement of supply chain carbon neutrality goals by these platforms has become a critical issue in driving the green transformation of the economy. In recent years, leading platforms have actively explored green practices, yet they continue to encounter multifaceted challenges at the levels of technology, policy synergy, and corporate participation, necessitating systemic solutions. Integrating the ESG responsibility framework with supply chain carbon neutrality objectives, this paper proposes a tripartite synergy model for policy coordination. This model aims to facilitate the effective alignment of supply chain carbon neutrality goals within e-commerce platforms through policy guidance, platform practices, and corporate engagement.