乡村振兴战略中金银花产业的电商化发展策略探析

Analysis on the E-Commerce Development Strategy of Honeysuckle Industry in the Rural Revitalization Strategy

摘要: 在乡村振兴战略深入推进的背景下，特色农产品产业的电商化转型成为激活农村经济活力、实现产业振兴的关键路径。金银花作为一种兼具经济和药用价值的特色作物，其产业升级直接关系到许多主产区农民的生计。本文将这两者结合进行研究，探讨传统优势农产品在新经济环境下的转型路径，能够为地方政府、企业和农户提供决策参考，具有较好的应用价值。

Abstract: Against the backdrop of the in-depth advancement of the rural revitalization strategy, the e-commerce transformation of characteristic agricultural product industries has become a key path to activate the vitality of the rural economy and realize industrial revitalization. Honeysuckle, as a characteristic crop with both economic and medicinal value, its industrial upgrading is directly related to the livelihoods of farmers in many major producing areas. This paper combines these two aspects to conduct research, exploring the transformation path of traditional advantageous agricultural products in the new economic environment. It can provide decision-making references for local governments, enterprises and farmers, and has good application value.