公共价值重构下电商协同治理的机制创新——一个跨学科研究框架

Mechanism Innovation of E-Commerce Collaborative Governance under the Reconstruction of Public Values—An Interdisciplinary Research Framework

摘要: 算法权力的扩张重构电子商务生态，引发大数据杀熟、搜索降权等公共价值失范危机。本文融合公共管理与电子商务视角，整合“建制外包”与“网规自治”理论，揭示平台经济中公共价值失衡的根源——算法黑箱削弱监管穿透力，制度滞后导致治理失灵。创新性提出“共识–制度–行为”三级协同框架：刚性锚定反歧视等价值共识；构建风险适配型透明度分级披露机制实现制度转译；依托区块链追责联盟与算法解释权工具激活多元制衡。该框架推动公共价值的技术化转译与制度化嵌入，弥合理论滞后性与实践前沿性鸿沟，引领数字治理从监管控制向协同共生的范式转型。

Abstract: The expansion of algorithmic power has restructured the e-commerce ecosystem, triggering crises of public value distortion such as big data price discrimination and search ranking reduction. This article integrates the perspectives of public management and e-commerce, and combines the theories of “institutional outsourcing” and “network regulation autonomy” to reveal the root cause of the imbalance of public value in the platform economy—the algorithmic black box weakens the regulatory penetration, and the lagging system leads to governance failure. Innovatively propose a three-level collaborative framework of “consensus-system-behavior”: rigidly anchor value consensuses such as anti-discrimination; establish a risk-adaptive transparency grading disclosure mechanism to achieve institutional translation; activate multiple checks and balances by relying on the blockchain accountability alliance and algorithm interpretation rights tools. This framework promotes the technological translation and institutionalized embedding of public values, bridges the gap between theoretical lag and practical cutting-edge nature, and leads the transformation of digital governance from regulatory control to a paradigm of collaborative symbiosis.