基于知识图谱的国内电子商务技术应用研究可视化分析

Visualization Analysis of Domestic E-Commerce Technology Application Research Based on Knowledge Graph

摘要: 本文利用科学知识图谱可视化分析软件CiteSpace对中国知网(CNKI) 2015~2025年间电子商务技术应用领域的期刊文献开展科学计量分析。通过对关键词进行聚类、共现和突现分析，系统梳理该领域的研究热点、演进趋势与知识结构。研究发现，电子商务技术应用已形成以“电子商务”“电商”为核心载体，融合技术创新、企业主体、场景应用与战略延伸的多维研究体系。在技术层面，人工智能、区块链、大数据等成为关键支撑；在应用层面，研究聚焦跨境电商、农村电商等多样化场景；在战略层面，研究不断向数字经济、乡村振兴等国家战略方向拓展。整体上，研究呈现出由单一技术走向多技术融合、由局部功能走向系统协同、由平台构建走向全链路优化的演进趋势。研究结果有助于全面理解该领域的发展路径，并为后续学术研究与实践探索提供理论支持与方向参考。

Abstract: This paper conducts a scientometric analysis of journal literature in the field of e-commerce technology application from 2015 to 2025 in China National Knowledge Infrastructure (CNKI) using the scientific knowledge mapping visualization analysis software CiteSpace. Through cluster, co-occurrence and burst analysis of keywords, the research hotspots, evolution trends and knowledge structure in this field are systematically sorted out. The research finds that the application of e-commerce technology has formed a multi-dimensional research system with “e-commerce” as the core carriers, integrating technological innovation, enterprise subjects, scene applications and strategic extensions. At the technical level, artificial intelligence, blockchain, big data, etc. have become key supports; at the application level, research focuses on diverse scenarios such as cross-border e-commerce and rural e-commerce; at the strategic level, research is constantly expanding towards national strategic directions such as digital economy and rural revitalization. Overall, the research shows an evolution trend from single technology to multi-technology integration, from local functions to system coordination, and from platform construction to full-chain optimization. The research results are helpful for a comprehensive understanding of the development path of this field and provide theoretical support and direction reference for subsequent academic research and practical exploration.