数字化转型下电子商务与传统零售业的影响研究

Research on the Impact of E-Commerce and Traditional Retail under Digital Transformation

摘要: 在全球经济高速发展的背景下，数字化转型成为提升企业竞争力的关键。数字技术为以互联网技术发展起来的电子商务与传统零售业带来了新的机遇与挑战。文章以数字化转型背景下的电子商务与传统零售业为核心，从多角度分析数字化对二者发展的推动作用，以及零售业在数字化转型过程中面临的困境与挑战。基于此，对电子商务与传统零售业提出差异化的思路和建议，以期在数字化转型下更好发挥对经济高质量发展的推动作用。

Abstract: In the context of the rapid development of the global economy, digital transformation has become a key factor in enhancing the competitiveness of enterprises. Digital technology has brought new opportunities and challenges to e-commerce, which has developed based on internet technology, as well as to traditional retail. This article focuses on e-commerce and traditional retail in the context of digital transformation, analyzing, from multiple perspectives, the driving role of digitalization in the development of both sectors, as well as the difficulties and challenges faced by the retail industry during the digital transformation process. Based on this, differentiated ideas and suggestions are proposed for e-commerce and traditional retail, aimed at better leveraging digital transformation to promote high-quality economic development.