公司质量因子与网络舆情关系研究

Research on the Relationship between Corporate Quality Factors and Online Public Opinion

摘要: 本文通过构建多维度衡量公司质量的因子体系和网络情感得分指标，分析公司质量与网络舆情的内在关系，并就企业产权性质做了异质性分析。研究显示，企业技术投入的增加和市场地位的提升，均有助于营造积极的网络舆情环境。研究还发现，资本结构质量、资产增长、资产周转、利润质量、现金流质量等传统的公司质量因子，也会对企业的网络舆情产生影响。此外，国有企业的技术投入增加和市场地位提升，对网络舆情的正向影响更为显著。

Abstract: This article analyzes the intrinsic relationship between company quality and online public opinion by constructing a multidimensional factor system for measuring company quality and network sentiment score indicators, and conducts heterogeneity analysis on the nature of corporate property rights. Research shows that an increase in enterprise technology investment and an improvement in market position both contribute to creating a positive online public opinion environment. The study also found that traditional company quality factors such as capital structure quality, asset growth, asset turnover, profit quality, and cash flow quality can also have an impact on a company’s online public opinion. In addition, the increase in technology investment and market position of state-owned enterprises have a more significant positive impact on online public opinion.