供应链数字化如何赋能企业绿色创新持续性？——基于国家供应链创新与应用试点的准自然实验
How Does Supply Chain Digitalization Empower the Sustainability of Green Innovation in Enterprises?—The Quasi-Natural Experiment Based on the National Supply Chain Innovation and Application Pilot
摘要: 企业持续推进绿色创新，是破解生态经济转型瓶颈、培育长效竞争优势的战略基石。基于2011~2023年A股上市企业数据，将供应链创新与应用试点政策视为准自然实验，考察了供应链数字化对企业绿色创新持续性的影响效应。研究发现，供应链数字化能够显著提升企业绿色创新持续性。机制检验发现，供应链数字化能够通过提高企业数字技术应用能力、供应链金融水平、高管绿色意识和媒体监督效力提升企业绿色创新持续性。在合作文化氛围较强与位于产业链上、下游的样本中，供应链数字化对绿色创新持续性的提升效应更加显著。进一步研究发现，供应链数字化能够抑制企业绿色创新泡沫，推动绿色创新可持续发展。
Abstract: The continuous promotion of green innovation by enterprises is a strategic cornerstone for breaking through the bottleneck of ecological economic transformation and cultivating long-term competitive advantages. Based on data from A-share listed companies from 2011 to 2023, this study considers the supply chain innovation and application pilot policies as a quasi-natural experiment to examine the impact of supply chain digitalization on the sustainability of corporate green innovation. The research finds that supply chain digitalization significantly enhances the sustainability of corporate green innovation. The mechanism test found that supply chain digitalization can enhance the sustainability of green innovation in enterprises by improving the application of digital technologies, the level of supply chain finance, the awareness of green management among executives, and the effectiveness of media supervision. In samples with strong cooperative cultural atmosphere and located upstream or downstream of the industry chain, the effect of supply chain digitalization on improving the sustainability of green innovation is more significant. Further research shows that supply chain digitalization can curb the green innovation bubble and promote the sustainable development of green innovation.
文章引用：樊怡萌. 供应链数字化如何赋能企业绿色创新持续性？——基于国家供应链创新与应用试点的准自然实验[J]. 电子商务评论, 2025, 14(9): 297-311. https://doi.org/10.12677/ecl.2025.1492914

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