新质生产力赋能农村电商高质量发展的内在机理、现实困境与实践路径研究

Research on the Internal Mechanism, Practical Dilemmas, and Pathways of New Productive Forces Empowering High-Quality Development of Rural E-Commerce

摘要: 本研究聚焦于新质生产力对农村电商高质量发展的赋能作用，深入剖析了其内在机理、所面临的现实困境以及可行的实践路径。新质生产力通过信息技术、人工智能、大数据等现代科技驱动农业生产的智能化和精准化，推动了农业产业链的优化与整合，提升了农村电商的市场竞争力。尽管如此，农村电商在发展过程中仍面临基础设施建设滞后、农产品质量标准化不足和电商人才缺乏等困境。为此，本文提出加强基础设施建设、提升农产品质量标准化、培养电商人才与优化平台运营等实践路径，旨在解决现有问题，促进农村电商的可持续发展，推动农业现代化与乡村振兴战略的顺利实施。

Abstract: This study explores the internal mechanism, practical dilemmas, and practical paths of new productive forces empowering the high-quality development of rural e-commerce. New productive forces drive the intelligence and precision of agricultural production through modern technologies such as information technology, artificial intelligence, and big data, promoting the optimization and integration of the agricultural industry chain and enhancing the market competitiveness of rural e-commerce. Despite this, rural e-commerce still faces challenges such as lagging infrastructure construction, insufficient standardization of agricultural product quality, and a lack of e-commerce talent in its development process. To address these issues, this paper proposes practical paths such as strengthening infrastructure construction, enhancing the standardization of agricultural product quality, cultivating e-commerce talent, and optimizing platform operations. The aim is to solve existing problems, promote the sustainable development of rural e-commerce, and facilitate the smooth implementation of agricultural modernization and rural revitalization strategies.