文化为媒：互动仪式链视角下老龄视频博主数字社会融入研究

Culture as Mediator: Digital Inclusion of Elderly Video Vloggers through the Lens of Interaction Ritual Chains

摘要: 具有一技之长的美食文化老龄视频博主，凭借烹饪经验、美食文化与人文精神的优势，具备融入数字社会的潜质和条件。本研究基于互动仪式链理论视角，利用个案研究方法，通过参与式观察与内容分析，探究了美食文化类老龄视频博主的内容特征及其在数字社会融入过程中与用户之间的互动模式；并利用Python随机抓取弹幕和评论，在对文本和关键词等进行深入分析后，构建了老龄视频博主与用户之间的互动仪式链模型。老龄视频博主的数字实践不仅有利于共享数字社会发展成果，而且有益于传承中国优秀传统文化，促进社会长远发展。

Abstract: Elderly food culture video bloggers with unique culinary skills, relying on cooking experience, food culture, and humanistic spirit, have the potential and conditions to integrate into the digital society. This study based on the perspective of Interaction Ritual Chains theory, uses a case study method to explore the content characteristics of elderly food culture video bloggers and the interaction patterns between them and users in the process of inclusion into the digital society through participatory observation and content analysis. By using Python to randomly capture bullet screens and comments, conducting in-depth analysis of texts and keywords, a model of interaction ritual chains between elderly food culture video bloggers and users is constructed. The digital practices of elderly video bloggers not only contribute to sharing the achievements of the digital society but also help inherit excellent traditional Chinese culture and promote long-term social development.