电商数据确权的知识产权路径及其完善

The Intellectual Property Rights Path for the Confirmation of E-Commerce Data Ownership and Its Improvement

摘要: 近年来，我国电子商务蓬勃发展，电商数据作为重要生产要素对于电商平台优化运营决策、促进市场竞争和推动创新发展等方面具有极其重要的作用，但随之而来的确权问题也日益凸显。国家先后确定两批试点地方，电商数据的知识产权确权登记制度探索成为各试点工作之一，各地开始不断探求电商数据的知识产权保护规则并付诸实践，回应电商数据确权的现实需要。本文将以电商数据对电商平台的重要作用为切入口，对电商数据保护的相关立法概况和主要制度进行梳理和归纳，从电商数据确权的既有理论路径及电商数据知识产权确权的合理性与必要性角度说明电商数据知识产权确权模式的比较优势，最后从拓展既有知识产权制度适用与特别制度设计方面对电商数据知识产权确权制度提出完善建议。

Abstract: In recent years, e-commerce in China has flourished. As an important production factor, e-commerce data plays a crucial role in optimizing operation decisions for e-commerce platforms, promoting market competition, and driving innovative development. However, the issue of rights confirmation has become increasingly prominent. The state has successively designated two batches of pilot areas, and the intellectual property rights confirmation and registration of e-commerce data has become one of the pilot projects. Various regions have begun to explore and implement the rules for the intellectual property protection of e-commerce data to respond to the practical needs of rights confirmation for e-commerce data. This article will take the significant role of e-commerce data for e-commerce platforms as the entry point, sort out and summarize the relevant legislative overview and main systems of e-commerce data protection, explain the comparative advantages of the e-commerce data intellectual property rights confirmation model from the existing theoretical paths of e-commerce data rights confirmation and the rationality and necessity of e-commerce data intellectual property rights confirmation, and finally put forward suggestions for improving the e-commerce data intellectual property rights confirmation system from the aspects of expanding the application of existing intellectual property systems and designing special systems.