电子商务格式条款的透明度困境及其法律规制路径

The Transparency Dilemma of E-Commerce Standard Terms and Its Legal Regulation Path

摘要: 电子商务格式条款的透明度缺失已成为制约行业健康发展的关键问题，集中体现为信息可及性不足、可读性障碍及合意机制形式化三大困境。条款深藏、冗长文本与默示更新机制阻碍用户获取关键信息；专业术语泛滥、逻辑失序及模糊表述加剧理解难度；“全有或全无”模式与算法个性化条款则虚化用户真实意思表示。对此，需构建三重规制体系：通过核心条款强制提示、多媒介动态通知及分层摘要革新程序保障；开展实质性公平审查与关键条款备案制形成立体治理格局；建立“黑灰名单”效力控制强化内容审查。

Abstract: The lack of transparency of e-commerce standard clauses has become a key problem restricting the healthy development of the industry, which is reflected in the three major dilemmas of insufficient information accessibility, readability obstacles and formalization of consensus mechanisms. Hidden clauses, lengthy text, and implicit update mechanisms hinder users’ access to critical information; the proliferation of professional terms, logical disorder and ambiguous expressions exacerbate the difficulty of understanding; the “all or nothing” model and algorithmic personalized clauses blur the user’s true intention. In this regard, it is necessary to build a three-fold regulatory system: through mandatory prompting of core clauses, multi-media dynamic notifications and hierarchical summary innovation procedure guarantees; carry out substantive fairness review and key clause filing system to form a three-dimensional governance pattern; establish a “black and gray list” effectiveness control and strengthen content review.