数字化平台与网格化治理协同助力农村电商发展研究——以青田县为例

Research on the Collaboration between Digital Platforms and Grid Governance in Boosting Rural E-Commerce Development—A Case Study of Qingtian County

摘要: 近年来，数字经济与乡村振兴战略深度融合，农村电商作为激活乡村产业活力的重要引擎，已成为县域经济增长的核心动力之一。国家持续出台政策推动“数字乡村”建设，而数字化平台作为农村电商的核心载体，其功能适配性与服务下沉能力直接决定电商助农的实效。在此背景下，如何打通农村电商“最后一公里”，解决产销对接不畅、资源整合不到位、服务覆盖不足等问题，成为学界关注的焦点。本文以浙江省青田县为例，作为全国著名侨乡，了解该县农村电商发展现状，针对发展中的问题进行逐项剖析，探索如何将网格化治理与数字化平台相结合，为促进青田县农村电商高质量发展提供优化路径。

Abstract: In recent years, with the deep integration of the digital economy and the rural revitalization strategy, rural e-commerce has become an important engine for activating rural industrial vitality and it is the core of county economic growth. The policies have been continuously introduced to promote the construction of “digital villages”. As the core carrier of rural e-commerce, the functional adaptability and service capability of digital platforms directly determine the effectiveness of e-commerce when helping farmers. In this context, how to bridge the “last mile” of rural e-commerce and solve problems such as poor production and sales connection, inadequate resource integration, and insufficient service coverage, which has become the focus in academic circles. This article takes Qingtian County, Zhejiang Province as an example, it is a famous hometown of overseas Chinese in China. This paper describes the current situation of rural e-commerce development in the county and explores how to solve the existing problems. With the combination of grid governance and digital platforms, the paper hopes to provide an optimized path for promoting the high-quality development of rural e-commerce of Qingtian County.