以《中餐厅》为例看跨文化传播中美食综艺的文化输出与价值建构

Taking Chinese Restaurant as an Example: Cultural Output and Value Construction of Food Variety Shows in Cross-Cultural Communication

摘要: 作为文化传播的新兴载体，美食综艺以美食为纽带，在跨文化传播领域构建了独特的文化输出路径。本文以《中餐厅》为研究对象，聚焦其跨文化传播机制与实践效果，从传播主体、内容、渠道及受众四个维度系统剖析节目运作逻辑，总结其在文化输出中的优势与现存问题，并提出针对性发展建议。研究发现，该类综艺通过多元主体协同传播、美食符号的文化转译、多渠道矩阵式扩散等策略实现了文化传播，但在文化深度解码、国际传播精准性及内容创新等方面仍存在优化空间。

Abstract: As an emerging carrier of cultural communication, food variety shows have built a unique path for cultural output in the field of cross-cultural communication by taking food as a link. This paper takes the variety show Chinese Restaurant as the research object, focusing on its cross-cultural communication mechanism and practical effects. It systematically analyzes the operation logic of the program from four dimensions: communication subjects, content, channels, and audiences, summarizes its advantages and existing problems in cultural output, and puts forward targeted development suggestions. The study finds that such variety shows have achieved cultural penetration through strategies such as multi-subject collaborative communication, cultural translation of food symbols, and multi-channel matrix diffusion. However, there is still room for optimization in aspects such as in-depth cultural decoding, precision of international communication, and content innovation.