哔哩哔哩网站Vlog视频的内容生态分析

Content Ecosystem Analysis of Vlog Videos on Bilibili

摘要: 视频博客(Video blog)是一种以个人视角拍摄日常生活的视频形式，受到了许多年轻人的喜爱和追捧。在视听时代，视频影像成为了人们了解世界和交流感情的重要媒介。社交媒体的普及和拍摄工具的便利，也激发了年轻人的个性化表达需求。本文以哔哩哔哩(bilibili)社交平台为例，对其播放量超过40万次的Vlog视频进行内容生产分析，探讨了Vlog的发展现状，内容特征，并试分析Vlog的内容生产模式。

Abstract: Video blogs (Vlogs), a form of personal video diary documenting daily life, have gained significant popularity among young audiences. In the audiovisual era, video has emerged as a vital medium for understanding the world and facilitating emotional exchange. The widespread adoption of social media and accessible recording tools has further fueled young people’s demand for personalized expression. Using the Bilibili social platform as a case study, this paper conducts a content production analysis of Vlog videos exceeding 400,000 views. It examines the current state of Vlog development, its content characteristics, and analyzes the underlying content production patterns of Vlogs.