沉浸视听与乡村振兴：《种地吧》现代农业图景构建

Immersive Audio-Visual Experience and Rural Revitalization: The Construction of a Modern Agricultural Landscape in “Become a Farmer”

摘要: 《种地吧》作为一档劳作类纪实节目，凭借沉浸式视听体验和媒介化叙事构建出了一幅现代化农业图景，节目聚焦于十位年轻嘉宾，突破了传统综艺制播思维，透视青年人与乡土隔绝现状，并以独特视听语言展现真实现代化农业场景，文章从媒介景观角度出发，聚焦节目中的视听景观、人物景观、现实景观。这档慢综艺在展现农业技术现代化和乡村生活美学的同时，也通过塑造新农人形象激发乡村振兴文化活力。节目创新了农业题材综艺节目的叙事模式，为当前乡村振兴媒介化实践提供了借鉴。

Abstract: “Become a Farmer” is a labor-themed documentary program that, through immersive audio-visual experiences and mediated narrative, has created a modern agricultural landscape. The program focuses on ten young participants, breaking away from traditional thinking in the production and broadcasting of variety shows, revealing the current situation of the isolation between young people and the countryside, and presenting real modern agricultural scenes through unique audio-visual language. From the perspective of media landscape, this article focuses on the audio-visual landscape, character landscape, and real landscape in the program. This slow variety show not only showcases the modernization of agricultural technology and the aesthetic of rural life, but also stimulates the cultural vitality of rural revitalization through the creation of new farmer images. The program innovates the narrative mode of agricultural-themed variety shows and provides a reference for the current media-based practice of rural revitalization.