电子商务赋能农村家庭养老模式转型与创新研究

Research on the Transformation and Innovation of Rural Family-Based Elderly Care Models Empowered by E-Commerce

摘要: 随着中国人口老龄化加剧，农村地区的老龄化问题尤为突出，老年人口占比高、健康状况差、失能率高，传统家庭养老模式面临严峻挑战。目前，许多老人处于空巢独居状态，其中还有部分是失能失智老人，难以得到他们所需要的照料，养老需求也呈现出多元化发展趋势，传统的养老模式已经无法满足当前的需要。电子商务的快速发展为农村养老提供了新的解决方案，通过构建智慧养老平台、推广智能设备、发展社区电商养老等方式，实现了养老服务的精准化和高效化。本文从农村家庭养老模式的角度出发，探讨了电子商务背景下智慧养老的优势与挑战，力求借助科技手段与政策支持，克服养老服务发展中的障碍，推动农村家庭养老模式的创新发展。

Abstract: With the intensification of China’s aging population, the issue of aging in rural areas has become particularly prominent. The elderly population in these regions accounts for a high proportion, with poor health conditions and a high disability rate, posing severe challenges to the traditional family-based elderly care model. Currently, many elderly individuals live alone in empty nests, including those who are disabled or suffer from cognitive impairments, making it difficult for them to receive the care they need. The demand for elderly care has also shown a trend of diversification, and the traditional care model can no longer meet current needs. The rapid development of e-commerce has provided new solutions for rural elderly care. By constructing smart elderly care platforms, promoting intelligent devices, and developing community-based e-commerce elderly care services, the precision and efficiency of elderly care services have been significantly improved. This paper, from the perspective of rural family-based elderly care models, explores the advantages and challenges of smart elderly care in the context of e-commerce. It aims to leverage technological means and policy support to overcome obstacles in the development of elderly care services and promote the innovative development of rural family-based elderly care models.