激励视角下经管类项目化校内实训基地的校企演化博弈合作机制研究——以应用型本科高校为例

Incentive‑Based Evolutionary Game Analysis of University-Enterprise Cooperation Mechanisms in Project‑Based Intra-School Training Bases of Economics and Management—Evidence from Application-Oriented Undergraduate Colleges

摘要: 为揭示应用型本科高校项目化校内实训基地校企合作难以长期稳定的根源，探寻可推广的解决思路，以演化博弈模型为基础嵌入 Stackelberg 博弈激励机制，推导合作稳定阈值。结合遗传算法对激励参数进行全局搜索，据此进行数值仿真，结合重庆工程学院数字营销直播实训基地访谈调研数据用于参数映射与情境验证。结果发现，高校提供激励需覆盖企业成本与利润分成之差方能令合作收敛至双赢；教师绩效激励对高校合作概率呈显著正弹性；提升补贴额度或激励比例可将系统演化方向由“高校单边维持”推向“双方合作”。由此表明合作稳定性取决于激励、成本双阈值，分层激励、成本共担和内部绩效联动是激活企业投入、实现校企共赢的核心机制。

Abstract: To uncover why university-enterprise cooperation in project‑based intra-school training bases at application-oriented undergraduate colleges fails to remain stable in the long run and to propose a transferable solution, this study embeds a Stackelberg game-based incentive mechanism within an evolutionary-game framework and derives the threshold conditions for cooperative stability. A genetic algorithm is employed for global search of the optimal incentive parameters, and numerical simulations are subsequently performed. Parameter calibration and scenario validation draw on interview data from the Digital-Marketing Live-Streaming Training Base of Chongqing Institute of Engineering, while the model itself retains general applicability. The results show that: 1) collaboration converges to a win-win equilibrium only when the incentives provided by the university cover the gap between the enterprise’s cost and its profit share; 2) teacher performance incentives exert a significant positive elasticity on the university’s cooperation probability; and 3) increasing either the subsidy amount or the incentive ratio shifts the evolutionary trajectory from “unilateral university maintenance” toward “bilateral cooperation.” These findings indicate that cooperation stability hinges on dual thresholds for incentives and costs; hierarchical incentives, cost sharing, and internal performance linkages are therefore core mechanisms for mobilizing enterprise engagement and achieving sustainable university-enterprise synergy.