供应链数字化对汽车制造企业竞争力的影响

The Impact of Supply Chain Digitalization on the Competitiveness of Automobile Manufacturing Enterprises

摘要: 随着数字技术与制造业的深度融合，供应链数字化已成为汽车制造企业提升核心竞争力的重要路径。本文聚焦供应链数字化的多重价值，系统分析其在提升运营效率、增强市场响应与风险韧性等方面的作用。通过梳理我国汽车制造企业数字化转型的问题，指出其正面临技术集成难、数据治理薄弱与多层级协同受阻等现实问题。研究表明，供应链数字化不仅是技术变革，更是企业管理范式与产业组织逻辑的深层重塑，其核心在于以数据驱动构建企业与生态的双重竞争力。基于此，本文提出构建数字技术一体化、重塑多级协同机制与完善数据治理体系等建议，旨在为汽车制造企业实现供应链数字化转型提供系统参考，并为企业实现高质量发展提供理论依据与实践参考。

Abstract: With the deep integration of digital technology and manufacturing, supply chain digitization has become an important path for automotive manufacturers to enhance their core competitiveness. This paper focuses on the multiple values of supply chain digitization and systematically analyzes its role in improving operational efficiency, enhancing market responsiveness, and strengthening risk resilience. By reviewing the challenges faced by Chinese automotive manufacturers in their digital transformation, it highlights the practical issues they are currently confronting, such as difficulties in technology integration, weaknesses in data governance, and obstacles to multi-level collaboration. Research indicates that supply chain digitization is not merely a technological transformation but a profound restructuring of corporate management paradigms and industrial organizational logic, with its core lying in leveraging data-driven approaches to build dual competitiveness for both enterprises and ecosystems. Based on this, this paper proposes recommendations such as establishing integrated digital technology systems, restructuring multi-level collaboration mechanisms, and improving data governance frameworks. These recommendations aim to provide systematic guidance for automotive manufacturing companies to achieve supply chain digitization transformation and offer theoretical foundations and practical references for enterprises to achieve high-quality development.