外国用户在小红书、抖音平台的语言使用特点及其文化与身份意涵研究

A Study on the Linguistic Features of Foreign Users on Xiaohongshu and TikTok and Their Cultural and Identity Implications

摘要: 随着全球化进程的加速与数字技术的发展，小红书、抖音等中国社交媒体平台逐渐吸引了大量外国用户入驻。本研究聚焦外国用户在这两大平台上的语言使用现象，通过构建多语言语料库、结合深度访谈与文本分析等方法，系统探究其语言变体、语码转换及新词汇创造等特点，并深入剖析这些语言特点所反映的文化背景与身份认同。研究发现，外国用户的语言使用呈现出显著的跨文化融合特征，既承载着自身文化印记，又体现了对中国文化的适应与融入，其语言实践是多元身份协商与建构的重要载体。同时，研究关注到用户群体内部存在显著差异性，语言现象的成因不仅涉及宽泛的文化背景，还与个人学习经历、特定网络社群习惯等密切相关。

Abstract: With the acceleration of globalization and the development of digital technology, Chinese social media platforms such as Xiaohongshu and TikTok have gradually attracted a large number of foreign users. This study focuses on the linguistic practices of foreign users on these two platforms. By constructing a multilingual corpus, combining in-depth interviews and text analysis, it systematically explores their linguistic variations, code-switching, and the creation of new vocabulary, and further analyzes the cultural backgrounds and identity negotiations reflected by these linguistic features. The study finds that foreign users’ language use exhibits significant characteristics of cross-cultural integration, carrying imprints of their own cultures while reflecting adaptation and integration into Chinese culture. Their linguistic practices serve as an important carrier for negotiating and constructing multiple identities. Meanwhile, this study has observed significant heterogeneity within the user group. The causes of linguistic phenomena are not only related to the macro cultural context but also closely associated with factors such as individuals’ learning experiences and the behavioral habits of specific online communities.