从三维转换到文化协商：生态翻译学视域下壮乡文化负载词的东盟外宣路径

From Three-Dimensional Transformation to Cultural Negotiation: ASEAN International Publicity Pathways for Zhuang Ethnic Culture-Loaded Terms from the Perspective of Eco-Translatology

摘要: 全球化背景下，壮乡文化负载词的东盟外宣存在语义空缺与文化误读问题，现有翻译理论难以适配其复合属性。本研究以生态翻译学为基础，引入文化协商理论，采用基于语料库的批判话语分析，考察2018~2024年相关外宣文本中的核心文化负载词，构建三维动态协商模型。研究发现：壮乡文化负载词翻译呈“三维动态失衡”，语言标准化与文化保真度显著负相关(r = −0.63, p < 0.01)；73%的核心文化符号译介存在“去霸权化改写”；文化资本转化率因文本类型而异，学术文本(0.67)高于官方文本。研究提出语境敏感型权重调整机制、量化转化率评估体系，引入“属下能说话”理论探讨权力博弈。实践上建议构建“分级翻译机制”与共享数据库，为少数民族文化跨境传播提供理论与实践支撑。

Abstract: Against the backdrop of globalization, the international publicity of Zhuang ethnic culture-loaded terms targeting ASEAN countries faces challenges of semantic gaps and cultural misinterpretation. Existing translation theories prove inadequate in addressing their complex attributes. Grounded in eco-translatology, this study introduces cultural negotiation theory and employs corpus-based critical discourse analysis to examine core culture-loaded terms in relevant international publicity texts (2018~2024), constructing a three-dimensional dynamic negotiation model. The findings reveal a “three-dimensional dynamic imbalance” in the translation of Zhuang culture-loaded terms, with a significant negative correlation observed between linguistic standardization and cultural fidelity (r = -0.63, p < 0.01). Furthermore, 73% of core cultural symbols undergo “de-hegemonized rewriting” during translation. The conversion rate of cultural capital varies significantly by text type, being higher in academic texts (0.67) than in official documents. The study proposes a context-sensitive weight adjustment mechanism and a quantitative conversion rate evaluation system, incorporating the “Can the Subaltern Speak” theory to explore the power game. Practically, it recommends establishing a “tiered translation mechanism” and a shared database, providing theoretical and practical support for the cross-border dissemination of ethnic minority cultures.