基于AI + VR数字孪生与社群驱动的社区文化记忆电商化转化路径研究

Research on the Transformation Path of Community Cultural Memory into E-Commerce Based on AI + VR Digital Twin and Community-Driven Models

摘要: 在数字化与电商经济深度融合的背景下，社区文化记忆面临传承边缘化与商业转化瓶颈的双重挑战。高速发展的电商经济为其活化保护与价值重塑提供了新的机遇。本文以AI + VR数字孪生(AI + VR DT)与社群驱动模式(CDM)的协同机制为核心，聚焦“AI + VR数字孪生消费场景”与“社群驱动模式”两大关键路径及其互动耦合机制，通过文献研究、案例分析与系统分析等方法，探究二者如何驱动社区文化记忆的电商化转化。研究表明：AI + VR数字孪生通过高精度建模、沉浸场景构建与智能服务，解决文化记忆存证标准化与体验深度不足的关键问题；社群驱动模式则依托文化认同与信任机制，有效应对价值传递断层与消费信任缺失的挑战。二者协同构建“文化资源数字化–消费场景构建–社群价值传递–商业价值变现”闭环路径，为社区文化记忆实现文化传承与商业转化的双赢目标提供理论支撑与实践参考。

Abstract: Against the backdrop of the deep integration of digitalization and e-commerce economy, community cultural memory is confronted with the dual challenges of marginalization in inheritance and bottlenecks in commercial transformation. The booming e-commerce economy offers new opportunities for its revitalization, protection and value reshaping. This article takes the collaborative mechanism of AI + VR digital twins and community-driven models as its core, focusing on the two key paths of “AI + VR digital twin consumption scenarios” and “community-driven models”, as well as their interactive coupling mechanisms. Through methods such as literature research, case analysis, and system analysis, it explores how the two drive the e-commerce transformation of community cultural memory. Research shows that AI + VR digital twins solve the key problems of standardization of cultural memory evidence preservation and insufficient depth of experience through high-precision modeling, immersive scene construction and intelligent services. The community-driven model relies on cultural identity and trust mechanisms to effectively address the challenges of value transmission discontinuity and the lack of consumer trust. The two work together to build a closed-loop path of “digitalization of cultural resources - construction of consumption scenarios - transmission of community value - monetization of commercial value”, providing theoretical support and practical reference for the win-win goal of cultural value inheritance and commercial value transformation of community cultural memory.