基于用户体验的企业跨境电商B2B网站设计实践
Practical Design of a Cross-Border E-Commerce B2B Website Based on User Experience
摘要: 针对全球贸易企业在B2B跨境电商交易中面临的困境，本文提出了一种基于用户体验要素模型的自建跨境电商网站解决方案。以营销与交易型跨境电商B2B网站为例，探讨了如何从战略层、范围层、结构层、框架层和表现层运用该模型进行网站分析与设计，从而帮助企业通过网站满足用户需求并实现商业目标。
Abstract: In response to the challenges faced by global trade enterprises in B2B cross-border e-commerce transactions, this paper proposes a self-built cross-border e-commerce website solution based on the user experience elements model. Taking a marketing and transaction-oriented cross-border e-commerce B2B website as an example, it explores how to apply this model for website analysis and design across the strategic, scope, structure, skeleton, and surface layers. This approach helps enterprises meet user needs and achieve business goals through their websites.
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