农产品供应链数字化：模式、挑战与对策研究

Agricultural Product Supply Chain Digitalization: Research on Models, Challenges, and Countermeasures

摘要: 供应链数字化对农业产业的规范化运作、成本降低与效率提升产生了显著推动作用，与此同时，其发展也面临着若干制约因素，例如行业基础设施尚不健全、技术应用门槛相对偏高以及数据安全风险等。本研究系统探讨了农产品供应链数字化转型的四种主要模式及其代表性实践案例；针对发展中遇到的问题进行了深入分析；并立足于“数商兴农”背景，从完善数字基础设施建设、提升从业者数字素养与技能、加强数据安全与隐私保障以及促进统一标准与法规体系的实施等多个维度，详尽论述了推动农产品供应链数字化发展的策略。旨在通过农业领域持续不懈的数字化推进，未来的农产品供应链能够迈向智能化，同步实现全流程可视化与可信追溯，构建数字生态系统并不断增强供应链的安全性与稳定性，从而有力支撑农业产业供应链的数字化快速升级。

Abstract: Supply chain digitalization has significantly promoted the standardized operation, cost reduction, and efficiency improvement of the agricultural industry. At the same time, its development also faces several constraints, such as inadequate industry infrastructure, relatively high barriers to technology application, and data security risks. This study systematically explores four main models of digital transformation in the agricultural product supply chain and their representative practical cases; conducts an in-depth analysis of the problems encountered in development; and, based on the context of “digital commerce promoting agriculture,” discusses in detail the strategies for promoting the digital development of the agricultural product supply chain from multiple dimensions, such as improving digital infrastructure construction, enhancing the digital literacy and skills of practitioners, strengthening data security and privacy protection, and promoting the implementation of unified standards and regulatory systems. The aim is to enable the future agricultural product supply chain to move towards intelligence through continuous and unremitting digitalization in the agricultural field, to achieve full process visualization and reliable traceability, to build a digital ecosystem, and to continuously enhance the security and stability of the supply chain, thereby effectively supporting the rapid digital upgrade of the agricultural industry supply chain.