数字交往的异化及应对

The Alienation of Digital Communication and Its Countermeasures

摘要: 随着现代数字技术的飞速发展，数字交往已成为现代社会人际交往的重要组成部分。然而，数字交往在带来便利的同时，也引发了一系列异化现象。数字交往异化指人在数字技术主导的互动中被工具化、数据化的现象，表现为人的情感让位于算法、人的主体性被流量逻辑削弱。在数字交往的异化之下，人们逐渐面临如人际关系的虚拟化、社交能力的退化、数字鸿沟的加剧等诸多问题。本文从马克思主义哲学的视角出发，分析数字交往的异化现象及其根源，并探讨应对策略，以期促进数字交往的健康发展，使数字交往回归人的尺度，实现人与现代数字技术的和谐共生。

Abstract: With the rapid advancement of modern digital technologies, digital interaction has become a crucial component of interpersonal relations in contemporary society. Yet, while it brings convenience, it also gives rise to a series of alienations. Digital-interaction alienation denotes the phenomenon in which human beings are instrumentalized and quantified under the dominance of digital technologies, manifesting as emotions yielding to algorithms and human agency being eroded by the logic of traffic. Subjected to such alienation, people increasingly confront problems such as the virtualization of relationships, the atrophy of social competence, and the widening of the digital divide. Drawing on Marxist philosophy, this paper analyzes the manifestations and roots of digital-interaction alienation, explores countermeasures, and seeks to foster the healthy development of digital interaction so that it returns to a human scale and realizes a harmonious coexistence between humanity and modern digital technologies.