数字经济与农村电商对城乡收入差距的协同影响

The Synergistic Impact of the Digital Economy and Rural E-Commerce on the Urban-Rural Income Gap

摘要: 近年来，数字经济对经济增长的贡献不断提高，数字信息技术正广泛应用于农业生产与农产品流通环节，为农村发展创造新的机遇。与此同时，依托互联网平台的农村电子商务迅速兴起，通过开拓市场空间、优化资源配置、促进产业联动等方式缩小城乡收入差距。此外，数字经济与农村电商之间还存在一定的协同效应：一是降低信息不对称风险，缩减农户生产成本；二是激发农民创业热情，创造多元就业机会；三是提升农业生产效率和绿色全要素生产率。本研究旨在探讨数字经济与农村电商协同缩小城乡收入差距的内在机制，以期借助数字经济发展浪潮，推动农村电商实现信息化和高技术化，提升农村地区居民收入水平，实现乡村振兴。

Abstract: In recent years, the digital economy has played an increasingly significant role in driving economic growth. Digital information technologies are being widely applied in agricultural production and the circulation of farm products, creating new opportunities for rural development. At the same time, internet platform-based rural e-commerce has rapidly emerged, contributing to the reduction of urban-rural income disparities through market expansion, optimized resource allocation, and enhanced industrial linkages. Furthermore, a synergistic effect exists between the digital economy and rural e-commerce: 1) Reducing information asymmetry and lowering production costs for farmers; 2) Stimulating entrepreneurial enthusiasm and creating diverse employment opportunities; 3) Improving agricultural productivity and green total factor productivity. This study aims to investigate the intrinsic mechanisms through which the digital economy and rural e-commerce collaboratively narrow the urban-rural income gap. By leveraging the momentum of digital economic development, we seek to promote the informatization and technological advancement of rural e-commerce, elevate rural residents’ income levels, and ultimately achieve rural revitalization.