“OBE理念 + 课程思政”双向融入《市场调查与预测》课程的教学改革设计

The Teaching Reform Design of “OBE Concept + Course Ideological and Political Education” Bidirectional Integration into the Course of “Market Research and Forecasting”

摘要: 本文通过将OBE理念与课程思政双向融入《市场调查与预测》课程，对市场调查与预测课程目标、教学内容和教学方法进行优化设计。首先依据国家教育标准，优化课程教学目标，以实现知识传授、能力培养和素养提升三位一体的教学目标；其次以专业知识为载体，深入挖掘思政元素，丰富教学内容，潜移默化地开展思政教育；最后创新教学方法，采用线上线下混合式教学与赛教融合项目式教学模式，以达成知识、能力和素养教学目标的实现。OBE教育理念与课程思政的双向融合，能够有效发挥专业课程和思政教育协同育人作用，为落实立德树人这一根本任务提供了参考。

Abstract: This article optimizes the design of the objectives, teaching content, and teaching methods of the “Market Research and Forecasting” course by integrating the OBE concept and ideological and political education into the course. Firstly, based on national education standards, optimize curriculum teaching objectives to achieve the three in one teaching objectives of knowledge imparting, ability cultivation, and literacy enhancement; Secondly, using professional knowledge as a carrier, we will deeply explore ideological and political elements, enrich teaching content, and subtly carry out ideological and political education; Finally, innovative teaching methods are adopted, combining online and offline blended learning with competition based project-based teaching to achieve the goals of knowledge, ability, and literacy education. The bidirectional integration of OBE education philosophy and curriculum ideological and political education can effectively leverage the collaborative role of professional courses and ideological and political education in nurturing students, providing reference for the fundamental task of cultivating morality and talents.