基于SWOT-AHP法的信阳市郝堂村乡村研学旅游发展现状及对策研究

Research on the Development Status and Countermeasures of Rural Study Tour in Haotang Village, Xinyang City Based on SWOT-AHP Method

摘要: 在新课程改革实施的背景下，乡村研学旅游成为一种重要的育人方式。为了解信阳市郝堂村的乡村研学旅游现状，推动郝堂村的乡村研学旅游向好发展，本文根据影响郝堂村乡村研学旅游的因素进行SWOT定性分析，确定其内部优势和劣势、外部机遇和威胁。在此基础上利用AHP定量分析方法，对郝堂村乡村研学旅游发展现状进行研究，结合研究成果提出发展建议。分析结果表明，郝堂村乡村研学旅游的发展要采用进取型策略，要注重改变劣势条件，抓住机遇条件。具体措施是：完善基础设施，提高乡村研学旅游安全性和便利性；结合资源优势，建设乡村研学旅游基地；丰富研学资源，降低同质化水平；结合国家政策，打造高质量研学体系；重视新媒体运营，构建线上宣传 + 销售体系；依据研学需求，加大开发力度。

Abstract: Under the implementation of the new curriculum reform, rural study tourism has emerged as a significant pedagogical approach to holistic education. To investigate the current status of rural study tourism in Haotang Village, Xinyang City, and promote its sustainable development, this study conducts a SWOT qualitative analysis to identify internal strengths and weaknesses as well as external opportunities and threats based on factors influencing rural study tourism in the area. Building upon this foundation, the Analytic Hierarchy Process (AHP) quantitative method is employed to systematically examine the development status of rural study tourism in Haotang Village. The integrated findings suggest that an aggressive development strategy should be adopted, emphasizing the transformation of existing weaknesses while capitalizing on emerging opportunities. Key implementation measures include: upgrading infrastructure to enhance safety and accessibility; establishing specialized study tourism bases by leveraging local resource advantages; diversifying educational resources to reduce product homogeneity; developing a high-quality study tourism system aligned with national policy directives; strengthening new media operations to build an integrated online marketing and sales platform; and intensifying product development based on market demand analysis.