气象自媒体：新媒体时代气象科普与信息传播的新范式

Meteorological Self-Media: A New Paradigm for Science Popularization and Information Dissemination in the New Media Era

摘要: 移动互联网的普及深刻重构了信息传播格局，气象领域亦不例外。气象自媒体作为依托社交媒体平台(微信公众号、抖音、微博、B站等)进行气象信息生产与传播的新型主体，以其即时性、互动性、可视化与强地域性，正迅速成为公众获取气象信息、理解气象科学、应对天气变化的重要渠道。本文旨在探讨气象自媒体的发展现状、核心传播特征、面临的挑战与机遇，并提出其可持续发展的优化路径，为气象科普现代化与公共服务效能提升提供理论参考。同时本文选取三类具有代表性的气象自媒体账号，并通过内容分析法与案例研究法相结合的方式对其内容生产、叙事方式以及互动方式展开研究。

Abstract: The widespread adoption of mobile internet has profoundly reshaped the information dissemination landscape, and the meteorological field is no exception. Meteorological self-media, as a new type of entity that produces and disseminates meteorological information via social media platforms (such as WeChat Official Accounts, TikTok, Weibo, Bilibili, etc.), is rapidly becoming an important channel for the public to access weather information, understand meteorological science, and respond to weather changes, due to its immediacy, interactivity, visualization, and strong regional characteristics. This paper aims to explore the current development status, core dissemination features, challenges, and opportunities of meteorological self-media, and proposes optimization paths for its sustainable development, providing theoretical references for the modernization of meteorological science popularization and the enhancement of public service efficiency. Additionally, the paper selects three representative meteorological self-media accounts and employs a combination of content analysis and case study methods to examine their content production, narrative approaches, and interaction strategies.