数字技术对电商消费者行为模式影响分析

Analysis of the Impact of Digital Technology on Consumer Behavior Patterns in E-Commerce

摘要: 随着数字经济的快速发展，消费者行为模式正在受到深刻影响。从互联网商务到社交媒体应用，内容营销和AI推荐，数字技术改变了消费者的决策过程和品牌识别。本文从消费者观点出发，分析数字技术如何影响现代消费行为。同时，文章讨论了企业如何调整策略以适应这一迁移，并预测未来市场发展方向和挑战。

Abstract: With the rapid development of the digital economy, consumer behavior patterns are being deeply influenced. From Internet commerce to social media applications, content marketing and AI recommendation, digital technology has changed consumers’ decision-making process and brand identity. This article analyzes how digital technology affects modern consumer behavior from a consumer perspective. Meanwhile, the article discusses how companies can adjust their strategies to adapt to this migration, and predicts future market development directions and challenges.