电子商务环境中消费者法律权益的困境与规制完善

The Dilemmas of Consumers’ Legal Rights and Interests in the E-Commerce Environment and the Improvement of the System

摘要: 数字经济背景下，电子商务的虚拟化、便捷化与广泛化重塑了交易模式，也带来了消费者权益保护的新挑战。交易过程的信息不对称、个人数据滥用及救济机制不畅，使消费者在知情权、信息安全与权利救济方面面临制度与实践困境。本文从三方面剖析了现存问题，认为应细化信息披露标准、构建全链条个人信息保护体系，并完善多元化、可及性兼备的救济机制，以形成事前预防、事中控制与事后补救相衔接的保护体系。

Abstract: In the context of the digital economy, the virtualization, convenience, and broad scope of e-commerce have reshaped transaction patterns while posing new challenges to consumer rights protection. Information asymmetry in transactions, misuse of personal data, and inefficiencies in remedy mechanisms have left consumers facing both institutional and practical obstacles regarding the right to know, information security, and legal remedies. This paper analyzes these issues from three perspectives and proposes refining information disclosure standards, establishing a full-chain personal information protection system, and improving diversified and accessible remedy mechanisms, thereby forming a protection framework integrating ex-ante prevention, in-process control, and ex-post redress.