从“那很XX了”看国内网络语言生活动态演变与治理路径

The Dynamic Evolution and Governance Path of Domestic Online Language Life from the Perspective of “那很XX了”

摘要: 数字技术深度重构社会交往模式，网络空间已成为语言生活的核心场域，为语言研究提供丰富资源。本文以模因论为框架，结合数据采集系统，聚焦新兴网络流行语“那很XX了”(如“那很有生活了”“那很坏了”)，考察其传播机制、流行动因及其对网络语言生态的影响。本文认为网络语言治理需在创新与规范间寻求平衡，构建开放包容而又规范有序的数字语言生态，推动语言文化的可持续发展。

Abstract: Digital technology has profoundly restructured social interaction patterns, and cyberspace has become the core field of language practice, providing abundant resources for language research. Taking memetics as the theoretical framework and integrating data collection systems, this paper focuses on the emerging Internet catchphrase “那很XX了” (e.g., “那很有生活了”—“That’s so full of life”, “那很坏了”—“That’s so bad”) to examine its dissemination mechanism, factors contributing to its popularity, and its impact on the online language ecosystem. This paper argues that the governance of Internet language needs to strike a balance between innovation and standardization, construct a digital language ecosystem that is open and inclusive while standardized and orderly, and promote the sustainable development of language and culture.