广西研学旅行消费的影响因素调查与分析

Investigation and Analysis of Influencing Factors on Study Tour Consumption in Guangxi

摘要: 研学旅行是近年来素质教育推进中融合研究性学习与旅行体验的创新教育模式。本文借助网络爬虫、大数据分析技术，采用问卷调查法并结合访谈法完善设计，以广西为例，分析研学旅行市场的消费状况、影响因素及面临的挑战，并提出相应对策，包括助力企业优化产品、部门制定政策等方式，推动市场发展和地方经济，打造优质多元的广西研学旅行产品与服务。

Abstract: Study tour is an innovative educational model that integrates inquiry-based learning with travel experiences in the advancement of quality-oriented education in recent years. By leveraging web crawler and big data analysis technologies, this paper adopts the questionnaire survey method and combines it with the interview method to refine the research design. Taking Guangxi as an example, it analyzes the consumption status, influencing factors and challenges faced by the study tour market, and puts forward corresponding countermeasures. These measures include helping enterprises optimize their products and assisting relevant departments in formulating policies, aiming to promote market development and local economy, as well as building high-quality and diversified study tour products and services in Guangxi.