电商平台的消费异化逻辑研究

Research on the Logic of Consumption Alienation on E-Commerce Platforms

摘要: 随着互联网技术的飞速发展，电商平台已成为人们日常生活中不可或缺的一部分。电商平台以其便捷性、丰富性和个性化等特点，极大地改变了人们的消费方式和消费观念。然而，在电商平台快速发展的背后，也出现了一系列消费异化现象。本文以电商平台的消费异化逻辑为研究对象，深入剖析了消费异化的理论基础、电商平台消费异化的表现、形成原因及影响，通过对相关理论和实践的分析，揭示了电商平台消费异化的本质和内在逻辑，旨在为促进电商平台的健康发展和消费者权益的保护提供理论支持和实践指导。

Abstract: With the rapid development of Internet technology, e-commerce platforms have become an indispensable part of people’s daily lives. Thanks to their convenience, variety, and personalization, e-commerce platforms have greatly changed people’s consumption patterns and concepts. However, behind the rapid development of e-commerce platforms, a series of consumption alienation phenomena have emerged. This paper focuses on the logic of consumption alienation on e-commerce platforms, delving deep into the theoretical basis of consumption alienation, its manifestations, causes, and impacts on e-commerce platforms. Through the analysis of relevant theories and practices, it reveals the essence and internal logic of consumption alienation on e-commerce platforms, aiming to provide theoretical support and practical guidance for promoting the healthy development of e-commerce platforms and protecting consumer rights.