跨境电商知识产权侵权纠纷的法律救济机制研究

Research on the Legal Relief Mechanism for Intellectual Property Infringement Disputes in Cross-Border E-Commerce

摘要: 本文围绕跨境电子商务中的知识产权侵权纠纷，深入分析了其现状、法律适用困境及相应的规范建议。研究发现，跨境电商知识产权侵权主要表现为商标、著作权、专利等侵权行为，具有跨国性、即时性、虚拟性、隐匿性等特点，导致法律适用复杂、维权困难。文章指出，现行《法律适用法》在术语表述、“被请求保护地”界定、意思自治原则适用范围等方面存在不足，难以适应跨境电商的特殊性。为此，本文提出立法表述规范化、明确“被请求保护地”概念、合理调整意思自治原则、构建专门规则体系等完善建议，旨在为跨境电商知识产权保护提供高效、可行的法律救济机制，促进国际贸易的健康发展。

Abstract: This paper focuses on intellectual property (IP) infringement disputes in cross-border e-commerce, systematically analyzing their current status, legal application challenges, and corresponding regulatory recommendations. The study finds that IP infringement in cross-border e-commerce primarily involves trademarks, copyrights, patents, and other violations, characterized by transnationality, immediacy, virtuality, and concealment, which complicate legal application and hinder rights enforcement. The paper highlights deficiencies in the current Law on the Application of Law, including ambiguous terminology, the unclear definition of “the country where protection is sought”, and overly restrictive application of the principle of party autonomy, all of which fail to accommodate the unique nature of cross-border e-commerce. To address these issues, the study proposes legislative improvements such as standardizing terminology, clarifying the concept of “the country where protection is sought”, reasonably expanding the scope of party autonomy, and establishing a specialized legal framework. These recommendations aim to develop an efficient and practical legal remedy mechanism for IP protection in cross-border e-commerce, fostering the healthy development of international trade.