论电商平台消费者权益的法律保护

On the Legal Protection of Consumer Rights and Interests on E-Commerce Platforms

摘要: 随着电子商务的迅速发展，网络购物已深入社会，成为人们日常生活的重要组成部分。然而，电商经济的快速扩张也带来了诸多消费者权益保护难题，如虚假宣传、商品质量参差不齐、个人信息泄露等问题日益突出，严重削弱了电商平台消费者的信任度与安全感。因此，如何有效地保障电商平台消费者权益成为当前法治建设和社会治理中亟待解决的迫切问题。本文意在通过对我国电商平台消费者的具体权益及其特殊性以及其现实困境进行深入剖析，从具体权益规定、举证责任及平台责任三个维度展开系统分析，并为我国如何改进和落实电商平台消费者权利的法律保障制度提出完善方案。通过构建消费者权益动态保护、优化诉讼举证机制、完善平台责任规定等方式，不仅可以对电商平台的消费者提供更为全面和有效的法律保障，还可以推动整个电商产业的良性循环，并进一步推动我国数字经济朝着更为公平、透明、可持续的方向健康发展。

Abstract: With the rapid development of e-commerce, online shopping has penetrated into society and has become an important part of people’s daily lives. However, the rapid expansion of the e-commerce economy has also brought many problems in the protection of consumer rights and interests, such as false publicity, uneven product quality, personal information leakage and other problems are becoming increasingly prominent, which seriously weakens the trust and security of e-commerce platform consumers. Therefore, how to effectively protect the rights and interests of consumers on e-commerce platforms has become an urgent issue to be solved in the current rule of law construction and social governance. This paper aims to conduct an in-depth analysis of the specific rights and interests of our country’s e-commerce platform consumers, their particularity and their practical difficulties, and carry out a systematic analysis from the three dimensions of specific rights and interests, the burden of proof and the responsibility of the platform, and put forward a perfect plan for how to improve and implement the legal protection system of e-commerce platform consumer rights in our country. By building dynamic protection of consumer rights and interests, optimizing the litigation evidence mechanism, and improving platform liability regulations, we can not only provide more comprehensive and effective legal protection for consumers on e-commerce platforms, but also promote the virtuous circle of the entire e-commerce industry and further promote the healthy development of our country’s digital economy in a more fair, transparent and sustainable direction.