昆明市蓝花楹情感效应初探

A Preliminary Study on the Emotional Effects of Jacarandas in Kunming City

摘要: 昆明的气候条件适宜蓝花楹生长。昆明的蓝花楹花期早，每年4月中旬便进入花期，且盛花期持续一个月左右，时间相对较长。蓝花楹以其优雅姿态和独特花色成为城市绿化的重要元素。昆明市蓝花楹盛开不仅为城市增添美丽风景，还为当地居民和旅游者带来愉悦视觉享受，能激发人们对自然和环境的依恋，提升城市生态环境美感，凸显出极高的景观价值和情感价值。为此，本研究以昆明市蓝花楹为研究对象，首先在文献研究基础上构建情感效应量表，将蓝花楹的情感效应分为游客期望、游客体验、游客感知、游客忠诚、游客抱怨等六个部分；其次运用问卷调查进行实地调研获取一手数据，揭示蓝花楹的情感效应，为昆明市蓝花楹未来旅游发展提供科学合理建议，以促进昆明市蓝花楹旅游及相关产业健康发展，提升旅游竞争力，塑造城市品牌形象，推动昆明旅游经济蓬勃发展。

Abstract: Kunming’s climatic conditions are suitable for the growth of jacarandas. In Kunming, jacarandas bloom early, entering the flowering period in mid-April each year, and the full-bloom period lasts for about a month, which is relatively long. With their elegant postures and unique flower colors, jacarandas have become an important element of urban greening. The blooming of jacarandas in Kunming not only adds beautiful scenery to the city but also brings pleasant visual enjoyment to local residents and tourists. It can stimulate people’s attachment to nature and the environment, enhance the aesthetic appeal of the urban ecological environment, and highlight extremely high landscape and emotional values. For this reason, this study takes Jacarandas in Kunming as the research object. Firstly, on the basis of literature research, an emotional effect scale is constructed, dividing the emotional effects of jacarandas into six parts: tourist expectations, tourist experiences, tourist perceptions, tourist loyalty, and tourist complaints. Secondly, questionnaires are used to conduct on-site surveys to obtain first-hand data, reveal the emotional effects of jacarandas, provide scientific and reasonable suggestions for the future tourism development of jacarandas in Kunming, promote the healthy development of jacaranda-related tourism and industries in Kunming, enhance tourism competitiveness, shape the city’s brand image, and drive the vigorous development of Kunming’s tourism economy.