双重与复合：《哪吒》系列动画电影的喜剧策略研究

Double and Compound: A Study on the Comedy Strategy of the “Nezha” Animated Film Series

摘要: 《哪吒》系列动画电影的成功与其喜剧策略紧密相关，借助狂欢理论和亚里士多德的传统喜剧理论，从视觉、语言、行为符号分析，总结其在角色造型、道具、语言、行为方面，能有效获得喜剧效果的三种路径，即缺陷、粗鄙和互文。之后，进一步从电影市场营销、内容生产、受众喜好视角分析，总结出该系列的双重复合喜剧策略，即“重复 + 创新”结合“互文 + 全龄化”。最终可为喜剧体裁动画电影，以及系列动画电影的喜剧策略设计提供借鉴。

Abstract: With the help of carnival theory and Aristotle’s traditional comedy theory, this paper summarizes the three ways in which it can effectively obtain comedic effects in terms of character modeling, props, language and behavior, namely defects, vulgarity, and intertextuality, from the analysis of visual, linguistic, and behavioral symbols. Then, from the perspectives of film marketing, content production, and audience preference, the dual composite comedy strategy of the series was summarized, that is, “repetition and innovation” combined with “intertextuality for all ages”. Finally, it can provide reference for the comedy strategy design of comedy genre animated films and series of animated films.