基于问卷调查的大众对国产科幻电影发展期望和前景研究——以《流浪地球》为例

Research on the Public’s Expectations and Prospects for the Development of Domestic Science Fiction Films Based on Questionnaire Surveys—A Case Study of “The Wandering Earth”

摘要: 2023年伊始，《流浪地球2》的上映再次将国产科幻影视推上热潮，该影片不仅在视觉技术运用和影像效果探索层面上极具创新性，还在情节中增添了关于科技与人性的思考，例如“移山计划”和“数字生命计划”的对弈。但相较于国外科幻电影市场，当前国内的科幻电影市场还处于起始阶段。因此要在当前的国内环境中，制作出更好更具有中国特色的科幻影片，还是需要不断探索的。本文以《流浪地球》系列电影为切入点，以线上线下相结合的方式发放问卷收集数据，并通过SPSS、R等软件，运用描述性分析、多重响应分析、对应分析、多元logistic回归等统计方法，去探究大众对国产科幻电影发展方向的倾向以及国产科幻电影的发展前景。

Abstract: At the beginning of 2023, the release of “The Wandering Earth 2” once again pushed domestic sci-fi films and TV series into a wave of popularity. This film not only demonstrates remarkable innovation in the application of visual technology and exploration of image effects, but also adds reflections on the relationship between technology and humanity in its plot, such as the confrontation between the “Mountain-Displacement Plan” and the “Digital Life Plan”. However, compared to the foreign sci-fi film market, the current domestic sci-fi film market is still in its infancy. Therefore, to produce better and more characteristic domestic sci-fi films in the current domestic environment, continuous exploration is still needed. This article takes the “The Wandering Earth” series of films as the entry point, and collects data through questionnaires distributed both online and offline. By using software such as SPSS and R, and applying statistical methods including descriptive analysis, multiple response analysis, correspondence analysis, and multiple logistic regression models, it aims to explore the public’s preferences for the development direction of domestic sci-fi films and the prospects for their development.