场景理论下大湘西文旅融合的价值表达及强化路径

The Value Expression and Reinforcement Path of Cultural and Tourism Integration in the Greater Xiangxi from the Perspective of Scene Theory

摘要: 在文化和旅游深度融合的背景下，大湘西地区作为典型的民族文化与自然生态并重的区域，其文旅融合发展具有重要研究价值。本文以场景理论为分析框架，探讨文旅融合背景下大湘西文化价值的表达逻辑，分析当前存在的表达偏差与效能瓶颈，并从物理空间、符号空间与情感空间三个维度构建价值强化路径，提出“场景营造–价值共鸣–文旅共创”的优化策略。研究认为通过强化文化叙事、提升体验沉浸感和建立地方认同机制，可实现大湘西文旅融合由“展示”向“共鸣”的跃升，为中国西部民族地区的文旅发展提供可借鉴的路径。

Abstract: Against the backdrop of deep cultural-tourism integration, the Greater Xiangxi region, characterized by its rich ethnic culture and natural ecology, holds significant research value for cultural-tourism development. This study employs scene theory as an analytical framework to explore the logic of cultural value expression in Greater Xiangxi under the context of cultural-tourism integration. It analyzes existing deviations and bottlenecks in value expression and constructs enhancement pathways from three dimensions: physical space, symbolic space, and emotional space. The study proposes an optimization strategy of “scene creation-value resonance-cultural-tourism co-creation”. It argues that by strengthening cultural narratives, enhancing experiential immersion, and establishing mechanisms for local identity, Greater Xiangxi can achieve a leap from “display” to “resonance” in cultural-tourism integration, offering a replicable model for cultural-tourism development in ethnic regions of western China.