电子商务平台赋能养老服务产业升级的路径研究

A Study on the Paths of E-Commerce Platforms Empowering the Upgrading of the Elderly Care Service Industry

摘要: 当前，我国老龄化问题严峻，传统养老模式面临服务供给不足，质量不高等挑战。而各项政策文件的出台，证明了改造传统养老模式，推动互联网平台企业精准对接为老服务需求是大势所趋，其中最重要的一点就是利用电子商务平台发展养老服务产业。本篇文章就从目前的居家养老服务的现状出发，分析了借助电子商务发展养老服务的契合性与优势，解释了利用电子商务平台赋能养老服务产业升级的路径，并提出相应的措施，期待可以借助电子商务平台推动养老的进一步发展，从而促进养老事业的整体性进步。

Abstract: Currently, China is facing a severe aging problem, and the traditional elderly care model is confronted with challenges such as insufficient service supply and low quality. The introduction of various policy documents has proven that transforming the traditional elderly care model and promoting internet platform enterprises to accurately connect with the needs of elderly services is an irresistible trend. Among them, the most important point is to develop the elderly care service industry using e-commerce platforms. Starting from the current situation of home-based elderly care services, this article analyzes the compatibility and advantages of developing elderly care services with the help of e-commerce, explains the paths for empowering the upgrading of the elderly care service industry through e-commerce platforms, and puts forward corresponding measures. It is expected that the e-commerce platform can be used to promote the further development of elderly care, thereby advancing the overall progress of the elderly care cause.