基于价值共创视角的数据交易研究

Research on Data Transaction from the Perspective of Value Co-Creation

摘要: 当前，数据已成为核心生产要素，但其面临数据质量低、交易意愿不足等问题。研究旨在构建数据交易价值共创实现路径，以促进数据高效流通，对数据要素价值释放与中国数字经济发展具有重要意义。通过以数据交易平台为切入点，立足于数据交易流通过程，构建数据交易价值共创理论框架，以探究数据流通价值共创实现路径，最终形成“数据–主体–平台–市场”驱动的价值共创实现路径。

Abstract: Data has become a core factor of production now, yet it faces issues such as low data quality and insufficient willingness to trade. This study aims to construct a path for realizing value co-creation in data transactions to promote efficient data circulation, which is of great significance for the release of the value of data elements and the development of China’s digital economy. By taking data trading platforms as the starting point, based on the process of data transaction and circulation, it will build a theoretical framework for value co-creation in data circulation to explore the path for realizing such value co-creation, ultimately forming a “data-subject-platform-market” driven path for realizing value co-creation.