约翰·费斯克大众文化经济理论研究

John Fiske’s Theory of Popular Culture Economy

摘要: 约翰·费斯克的大众文化经济理论以突破法兰克福学派批判传统为核心，建构了全新的分析框架。提出了金融经济与文化经济两种流通模式的二元辩证模型：前者以货币流通为核心，后者则聚焦意义与快感的生产与传播。费斯克强调大众的主观能动性，揭示了资本主义制度下经济权力与文化抵抗的动态博弈——尽管大众在物质层面处于弱势，但通过意义、快感和社会身份认同等文化资本的积累，能消解意识形态的收编。费斯克的理论颠覆了精英主义文化观，将日常生活实践纳入研究视野，为理解当代大众文化的抵抗潜能提供了重要视角。

Abstract: John Fiske’s theory of popular culture economy fundamentally challenges the critical tradition of the Frankfurt School by constructing a novel analytical framework. It proposes a dualistic dialectical model comprising two circulation modes: the financial economy, centered on monetary transactions, and the cultural economy, which focuses on the production and dissemination of meanings and pleasures. Fiske emphasizes the agency of the masses, revealing a dynamic interplay between economic power and cultural resistance under capitalism. Despite their material vulnerability, the masses accumulate cultural capital—such as meanings, pleasures, and social identities—to subvert ideological hegemony. By overturning elitist cultural perspectives and integrating everyday practices into scholarly inquiry, Fiske’s theory offers a critical lens to analyze the resistant potential embedded in contemporary popular culture.