俄语玩家对《黑神话：悟空》中国元素的认知三重性与行为影响

Russian Players’ Tripartite Cognitive Characteristics and Behavioral Impacts Regarding Chinese Elements in Black Myth: Wukong

摘要: 本研究基于俄罗斯语言学家Н. Д. Арутюнова的评价语义理论，以Steam平台200条俄语玩家评论为语料，探讨《黑神话：悟空》中中国文化元素的跨文化认知特征。研究发现，俄语玩家的认知呈现三重性：趋同性表现为对建筑、音乐等高辨识度符号的美学共识；矛盾性体现为部分玩家因认知框架差异而产生的理解偏差；片面性则反映在深层文化的符号化简化。这些认知特征直接驱动三类行为转化：购买《西游记》原著(消费行为)、主动检索神话知识(探索行为)及社群推荐传播(传播行为)。研究证实，高质量数字呈现能有效降低文化折扣，但需通过技术–叙事–交互的协同优化，实现从“符号消费”到“价值共鸣”的认知跃迁。

Abstract: Based on the evaluative semantics theory proposed by Russian linguist N. D. Arutyunova, this study analyzes 200 Russian-language player reviews from Steam to explore the cross-cultural cognitive characteristics of Chinese cultural elements in Black Myth: Wukong. The findings reveal that Russian players exhibit a tripartite cognitive pattern: convergence is reflected in aesthetic consensus toward highly recognizable symbols such as architecture and music; contradiction manifests as interpretive divergences arising from differences in players’ cognitive frameworks; and superficiality manifests as a simplified, symbolic understanding of deep cultural connotations. These cognitive characteristics directly drive three types of behavioral responses: purchasing the original Journey to the West (consumption behavior), actively searching for mythological knowledge (exploratory behavior), and community recommendation and dissemination (communication behavior). The study confirms that high-quality digital representation can effectively reduce cultural discount, yet it requires synergistic optimization of technology, narrative, and interaction to facilitate a cognitive transition from “semiotic consumption” to “value-based resonance”.