文旅融合背景下传统手工艺助力乡村振兴的内在逻辑与实践路径——以丹寨县卡拉村为例

The Internal Logic and Practical Pathways of Traditional Handicrafts in Promoting Rural Revitalization under the Context of Cultural and Tourism Integration—Taking Kara Village in Danzhai County as an Example

摘要: 2024年中央一号文件强调乡村传统文化与非遗保护开发及文旅深度融合对乡村振兴的重要性。传统手工艺作为乡村文化的一部分，在文旅融合与乡村振兴中具有重要意义。本研究以丹寨县卡拉村为例，深入剖析传统手工艺在文旅融合背景下助力乡村振兴的内在逻辑与实践路径。卡拉村传统手工艺资源丰富，在文旅融合发展实践中，旅游基础设施不断完善，文化旅游产品开发成效显著。其内在逻辑包括助力产业融合，拉动经济增长，拓展文旅市场空间；承载文化传承，培育文化自信；培养和吸引人才。实践路径涵盖政策扶持与资金投入、产业创新与升级、人才培养与引进、品牌塑造与营销推广等方面。卡拉村经验为其他地区提供了借鉴，同时也面临技术革新、市场拓展、人才培养引进和文化传承创新等方面的挑战与机遇。

Abstract: The 2024 Central Document No. 1 emphasizes the importance of rural traditional culture, intangible cultural heritage protection and development, and the deep integration of culture and tourism for rural revitalization. As an integral part of rural culture, traditional ethnic handicrafts play a significant role in the integration of culture, tourism, and rural revitalization. This study takes Kara Village in Danzhai county as a case study to deeply analyze the intrinsic logic and practical pathways of ethnic traditional handicrafts in promoting rural revitalization under the backdrop of cultural and tourism integration. Kala Village is rich in ethnic traditional handicraft resources. In the practice of cultural and tourism integration development, tourism infrastructure has been continuously improved, and the development of cultural tourism products has achieved significant results. Its intrinsic logic includes promoting industrial integration, driving economic growth, and expanding the market space for cultural and tourism industries; carrying forward cultural heritage and fostering cultural confidence; and cultivating and attracting talent. The practical pathways encompass policy support and financial investment, industrial innovation and upgrading, talent cultivation and recruitment, brand building, and marketing promotion. The experience of Kara Village provides valuable insights for other regions, while also presenting challenges and opportunities in areas such as technological innovation, market expansion, talent cultivation and recruitment, and cultural inheritance and innovation.