大模型时代“人机耦合”的数据出版业发展图景

The Development Landscape of “Human-Machine Coupling” in the Data Publishing Industry in the Era of Large Models

摘要: 随着数据成为关键生产要素，数据出版这一融合出版新业态也呼之欲出。本文围绕“数据出版业转型”，明确其逻辑起点、演进机理以及实践路径。遵循“人机耦合”的理论框架，提出数据出版媒介形态变革的演变机制，揭示大模型时代生产关系的演进机理，明确出版数据化建设的思路。根据媒介形态发展演变的基本逻辑，明确数智化时代变革中的非变量，提出人机耦合视域下开放的生产边界以及全新的阅读感知，对推动出版数据要素的挖掘和价值实现，催生数据出版新业态，纵深推进出版深度融合发展驱动新质生产力具有启发意义。

Abstract: As data has become a key factor of production, data publishing—a new integrated form of publishing—has also emerged as a necessity. Focusing on the “transformation of the data publishing industry”, this study clarifies its logical starting point, evolution mechanism, and practical path. Guided by the theoretical framework of “human-AI coupling”, it proposes the evolution mechanism of media form transformation in data publishing, reveals the evolution mechanism of production relations in the era of large models, and defines the approach for the construction of publishing dataization. In accordance with the basic logic of the development and evolution of media forms, it is essential to identify the invariant factors amid changes in the digital-intelligent era, and propose an open production boundary and a new reading experience from the perspective of human-AI coupling. This study holds enlightening significance for promoting the excavation of publishing data elements and the realization of their value, fostering new forms of data publishing, and advancing the in-depth integrated development of publishing to drive new-quality productive forces.