电商物流低价竞争背景下物流企业的转型——以顺丰控股为例

The Transformation of Logistics Enterprises against the Background of Low-Price Competition in E-Commerce Logistics—A Case Study of SF Holding

摘要: 在电商物流低价竞争的背景下，物流企业出现增收不增利的困局，为探究物流企业如何跨越行业周期。本文以顺丰控股为案例，将动态能力理论与顺丰转型实践结合，并结合财务数据和市场表现探讨顺丰控股在这一环境下的转型战略及其成效。研究表明，顺丰通过组织机制变革、业务模式创新、科技赋能与智慧物流、国际化战略等措施，实现了从规模导向向质量导向的转型。这为其他物流企业应对电商物流行业低价竞争提供借鉴。

Abstract: Against the backdrop of low-price competition in e-commerce logistics, logistics enterprises are trapped in a dilemma where revenue increases but profits do not grow. To explore how logistics enterprises can navigate through industry cycles, this paper takes SF Holding as a case study. It combines the dynamic capability theory with SF’s transformation practices, and discusses SF Holding’s transformation strategy and its effectiveness in this environment by integrating financial data and market performance. The research shows that SF has achieved the transformation from a scale-oriented model to a quality-oriented one through measures such as organizational mechanism reform, business model innovation, technology empowerment and smart logistics, and internationalization strategy. This provides a reference for other logistics enterprises to cope with the low-price competition in the e-commerce logistics industry.