乡村振兴战略视域下电商助力农村产业升级的实现路径研究

Research on the Realization Path of E-Commerce Facilitating Rural Industrial Upgrading from the Perspective of Rural Revitalization Strategy

摘要: 在乡村振兴战略深入实施的背景下，农村产业升级成为推动农业农村现代化的重要路径。电子商务作为数字经济时代的新兴业态，通过优化交易效率、重构价值链和促进要素流动，为农村产业升级提供了重要驱动力。基于乡村振兴战略的总体要求，结合交易成本理论、价值链理论和数字乡村理论，系统分析了电商助力农村产业升级的内在机理。研究发现，当前我国农村电商发展已进入深化期，在促进产业结构优化、价值链提升和要素配置方面成效显著，但仍面临基础设施薄弱、产业链条短、利益分配不均和政策体系不完善等挑战。针对这些问题，本文提出四维突破路径：一是完善数字基础设施，缩小城乡数字鸿沟；二是优化产业链与供应链体系，提升标准化和品牌化水平；三是创新电商平台合作机制，实现利益合理分配；四是健全政策支持体系，强化制度保障。通过多措并举，构建电商驱动农村产业升级的长效机制，为实现乡村全面振兴提供实践和理论参考。

Abstract: Under the background of the in-depth implementation of the rural revitalization strategy, the upgrading of rural industries has become an important path to promote the modernization of agriculture and rural areas. E-commerce, as an emerging business model in the era of digital economy, provides an important driving force for the upgrading of rural industries by optimizing transaction efficiency, reconfiguring the value chain, and promoting the flow of factors. Based on the overall requirements of the rural revitalization strategy, combined with transaction cost theory, value chain theory and digital village theory, this paper systematically analyzes the internal mechanism of e-commerce facilitating the upgrading of rural industries. The research finds that currently, the development of rural e-commerce in China has entered the deepening stage, and has achieved remarkable results in promoting the optimization of industrial structure, the improvement of the value chain and the allocation of factors. However, it still faces challenges such as weak infrastructure, short industrial chain, uneven benefit distribution and incomplete policy system. To address these issues, this paper proposes four-dimensional breakthrough paths: First, improve digital infrastructure to narrow the digital gap between urban and rural areas; second, optimize the industrial chain and supply chain system, and enhance the level of standardization and branding; third, innovate the cooperation mechanism of e-commerce platforms to achieve reasonable distribution of benefits; fourth, improve the policy support system and strengthen institutional guarantees. Through multiple measures, a long-term mechanism for e-commerce to drive the upgrading of rural industries is constructed, providing practical and theoretical references for achieving comprehensive rural revitalization.