“数实融合”背景下电商经济对传统产业带升级的赋能机制研究

Research on the Empowerment Mechanism of E-Commerce Economy in Upgrading Traditional Industrial Belts under the Background of “Digital-Real Integration”

摘要: 本研究集中于“数实融合”背景下电子商务经济对传统产业集群的驱动机制，采取理论梳理结合案例分析的方法，探讨它在供应链优化、市场拓展、技术创新等领域的详细达成途径，证实电子商务依靠大数据技术做到供应链全流程整合，利用用户行为数据规划个性化营销策略，促使高新技术要素渗入传统产业，推动生产方式革新和产业升级。传统产业带在推进数字化转型过程中遇到不少瓶颈问题，其中数字技术应用水平较低、自主创新能力弱、缺乏外部支持体系等是主要表现形式，针对这些情况，我们给出以下系统性对策建议：强化从业人员数字技能的专门训练，培育鼓励创新的企业文化环境；构建系统性的政策支持体系并加速基础设施建设进程，给达成“数实融合”战略目标给予强有力的理论依据和操作指导。

Abstract: This study focuses on the driving mechanisms of the e-commerce economy on traditional industrial clusters under the background of “digital-real integration”, adopting a methodology that combines theoretical analysis with case studies to explore the detailed pathways through which it is achieved in areas such as supply chain optimization, market expansion, and technological innovation. It confirms that e-commerce relies on big data technology to realize end-to-end integration of the supply chain, uses user behavior data to plan personalized marketing strategies, and promotes the infiltration of high-tech elements into traditional industries, thereby driving the transformation of production methods and industrial upgrading. However, traditional industrial belts encounter numerous bottlenecks in the process of advancing digital transformation, with key manifestations including low levels of digital technology application, weak independent innovation capabilities, and a lack of external support systems. In response to these issues, the study proposes a series of systematic countermeasures, including strengthening specialized training in digital skills for practitioners, fostering an enterprise culture that encourages innovation, building a systematic policy support system, and accelerating infrastructure construction, thereby providing a robust theoretical basis and practical guidance for achieving the strategic objectives of “digital-real integration”.