“双循环”格局下跨境体育旅游的发展与合作研究

Development and Cooperation in Cross-Border Sports Tourism under the “Dual Circulation” Paradigm

摘要: 在国家“一带一路”、“健康中国2030”、“体育强国”的政策支持和战略导向下，体育旅游产业步入发展快车道。我国跨境旅游资源极为丰富，面对当前边境旅游市场需求的不断加剧，跨境体育旅游开发正面临着空前的机遇。中国与东盟互为最大贸易伙伴，双方在经济、文化、旅游等领域的合作不断深化。新时代背景下，跨境体育旅游产业应深化与邻国的合作关系，凸显个性和特色定位，加快基础硬件建设，打造本土体育旅游品牌，进一步规范体育旅游市场，结合数字化技术提升服务水准和质量，营造良好体育旅游氛围。

Abstract: Under the policy support and strategic guidance of the national “Belt and Road”, “Healthy China 2030” and “Sports Power”, the sports tourism industry has entered the fast lane of development. China’s cross-border tourism resources are extremely rich, and in the face of the current intensifying demand for the border tourism market, the development of cross-border sports tourism is facing unprecedented opportunities. China and ASEAN are each other’s largest trading partners, and the two sides have deepened their cooperation in the fields of economy, culture, and tourism. In the context of the new era, the cross-border sports tourism industry should deepen the cooperative relationship with neighboring countries, highlight the personality and characteristic positioning, accelerate the construction of basic hardware, build a local sports tourism brand, further standardize the sports tourism market, and combine digital technology to improve the service level and quality and create a good sports tourism atmosphere.